They suggest that viral messages trigger emotions

Noort et al (2012) suggest that the social connection between the sender and the receiver of a viral social media campaign predicts its persuasiveness. They suggest that viral messages trigger emotions that other methods of marketing can as emotions such as surprise, joy, sadness , anger, fear and disgust are all felt by well executed campaigns which leads to the recipient to associate that emotion with the organisation. When you watch a viral video does it trigger any emotions in you or have you seen a viral campaign trigger an emotion in a friend?.

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